Mobile Ads… and I don’t mean cell phones!

Every day I ride the metro in to DC. There’s the usual advertisement on the inside of the train, ads in the metro newspapers, and now there’s even ads moving along right outside your window!

I felt like I was riding next to one of those books, or old films… You know, the ones where you flip through the pages and it creates the illusion of a movie clip?  It reminded me of that only on a giant scale, riding alongside the metro. I was glad to find someone video taped this and posted it online:

These ads were even cooler when I first moved here. Makes me wonder just how effective they really are… now that I have joined all of the other suited zombies – half asleep, ipod on,  in the same morning routine everyday.

Heck – the other week, a woman was struggling to get off a crowded train in her wheelchair, and not one person got up to help her!  They didn’t even notice.

I just wanted to paint a picture of the type of “audience” that rides the Washington, DC metro daily.  Sure, kids love ‘em… but “take your child to work day” is only once a year… and all of the tourists are too busy dissecting their site attraction and monument maps to take notice.

So although the metro tunnel ads are pretty cool, they just may be a total waste of advertising dollars.   Any thoughts?

And yes, OF COURSE I got up from the back of the train to help the lady off.  When I sat back down the guy next to me said, “You aren’t from around here, are you?”

No, I’m not.   I’m from West Virginia.